Comprehensive
Intellectual Capital Management
About
the Book | About the Author
| Table of Contents | Purchase
"The
'Comprehensive Intellectual Capital Management' (CICM) approach Ms.
Alali has developed is truly groundbreaking in that it effectively
addresses one of the most significant challenges in the intellectual
capital management (ICM) arena today; the ability to directly link
ICM to bottom line business value. The integration of innovation processes
with knowledge (KM) and intellectual asset management (IAM), combined
with a robust portfolio management discipline are the most critical
and unique components of the CICM approach. Additionally, the fact
that CICM can be customized to fit the strategic direction, operational
structure, and culture of a company is also a very appealing aspect
of this bottom line based approach. This book speaks to every person
in the ICM chain, the inventor, market manager, patent attorney, finance
manager, IA Manager, research manager, business manager, production
manager, and most importantly, the CFO."
David
Near, Director
of Business Excellence
Polyurethanes Business, The Dow Chemical Company
About
the Book
Given
increased appreciation of intellectual property as an integral value
driver in the knowledge economy, most companies have implemented programs
to manage their intellectual property. However, most companies have
since realized that their intellectual capital management efforts are
both incomplete and inefficient - often limited to the administrative/legal
(docketing) part of intellectual property.
The
need to manage knowledge, employee brainpower/human capital and the
innovation process, on top of intellectual property,was felt strongly
particularly in industries where a high turnover of innovation is a
must for surviving, let alone securing a competitive advantage. As a
result, many companies have implemented additional programs to manage
knowledge stored in their databases, practices, and employees' heads.
Comprehensive
Intellectual Capital Management: Step-by-Step comes at
a time when senior management of corporate America, Canada, and various
countries of Europe are in critical need for a guide that explains the
fundamentals, practices and models of intellectual capital management.
The book provides a business-oriented critical review of the definitions,
practices, tools and models that are available today. Its approach makes
it feasible for the reader regardless of his/her level of knowledge
of the subject to become familiar with the cutting-edge practices and
issues in the emerging field of intellectual capital management. This
covers practices, strategies, and models for knowledge, innovation,
and intellectual property management.
The
book offers the following advantages:
•
Includes a diagnostic tool that leaders and CEOs of organizations can
use to assess their position on the continuum of intellectual capital
management, and hence guide them as to how and where they need to start
to define and leverage their competitive advantage.
• Provides plenty of real-life examples and case studies, including
Dow Chemical, the US Navy, and Skandia AFS.
• Offers checklists for steps required for the three main stages
of intellectual capital management: knowledge, innovation, and intellectual
property management.
Published
by John Wiley & Sons, New York. ISBN # 0-471-27506-9 Hardcover 312
pages. Purchase.
About
the Author
Nermien
Al-Ali began her Intellectual Property (IP) career as the Managing Attorney
of the IP Department of one of Egypt's leading international business
law firms Ibrachy & Dermarkar. Then she counseled multinational
cleints on local and international IP laws and treaties. Her business
experience encouraged her to embark on researching models for managing
IP and other forms of intellectual capital, leading to her teaching
career. Through extensive research in the emerging field of
Intellectual Capital Management (ICM) Professor Al-Ali designed
and teaches courses on ICM and knowledge
management as business management approaches for the management of human
capiutal, knowledge and intelectual property at Franklin
Pierce Law Center and online. A frequent speaker at knowledge management
and intellectual capital conferences including the U.S. Special Librarian
Association (information specialists) and McMaster University Intellectual
Capital World Congress in Cananda.
Contact
Table
of Contents
Annotated
table of Contents - click on the chapter to get more detailed contents
Part
One – Intellectual Capital Management
Chapter
1 – Intellectual Capital Management and the Knowledge Economy
Explains the concept and value of intellectual capital and examines
the competitive and business performance dynamics in the knowledge economy
that make it essential for business to cultivate intellectual capital
management related competencies.
Chapter
2 – The Intellectual Capital Model
Examines the intellectual capital model classifying intellectual capital
into human, customer, and structural capital and its implications for
business management. Also presents the various measurement systems that
emerged for monitoring intellectual capital including the balanced scorecard,
the Navigator, and the Intangible Asset Monitor.
Chapter
3 - Intellectual Capital Reporting
Discusses
the issues related to reporting on intellectual capital to external
stakeholders and reviews the models and initiatives used to date to
report on intellectual capital, Concludes with the author's suggestion
for a universal reporting model.
Chapter
4 – The Comprehensive Intellectual Capital Management (CICM™)
Approach
Presents an overview of the Comprehensive Intellectual Capital Management
developed by the author and its benefits compared to other models.
Part
Two – The Three Stages of Intellectual Capital Management
Chapter
5 – The Knowledge Management Stage and Organizational IQ
Presents the discipline of knowledge management as the first stage under
a comprehensive intellectual capital management program and discusses
the changes the should happen at the strategic and operational levels
for effective knowledge management. Includes real-life examples.
Chapter
6 – The U.S. Navy Knowledge Management System – A Case in
Point
Presnets a detailed outline the knowledge management system of the US
Navy.
Chapter
7 – The Innovation Management Stage
Presents
the discipline of innovation management as the second stage under a
comprehensive intellectual capital management program and discusses
the changes the should happen at the strategic and operational levels
for effective innovation management. Includes real-life examples.
Chapter
8 – The Intellectual Property Management Stage
Presents
the discipline of intellectual property management as the final stage
under a comprehensive intellectual capital management program and discusses
the changes the should happen at the strategic and operational levels
for effective intellectual property management. Includes real-life examples.
Chapter
9 – The Pioneers of Intellectual Capital Management – Skandia
and Dow Chemical
Presents
the strategies and programs that two pioneers, Skandia and Dow Chemical,
employed and implemented to create a comprehensive intellectual capital
management model.
Part Three – Step-by-Step Guide to the CICM Model
Chapter
10 – First Get Your Act Together
Explains how to devise the appropriate intellectual capital strategy
to guide the organization's intellectual capital management efforts
starting with reformulating the vision.
Chapter
11 – Implementing Knowledge Management Under the CICM Model
A step-by-step guide of the main processes required to implement
an effective knowledge management program including performing knowledge
audits, adopting appropriate strategies, and designing the knowledge
base.
Chapter
12 – Implementing Innovation Management Under the CICM Model
A step-by-step guide of the main processes required to implement an
effective innovation management program including managing innovation
as a portfolio of projects, performing gap analysis of the innovation
process, adopting appropriate strategies and innovation methods.
Chapter
13 – Implementing Intellectual Property Management Under the CICM
Model
A step-by-step guide of the main processes required to implement
an effective intellectual property management program including performing
an IP audit, managing the IP portfolio, adopting the appropriate strategies,
and forming IP teams.
Chapter
14 – IC Strategy and Customizing the CICM Model
Guides on the customization of the CICM model along three main variables:
industry, strategy and the organizational situation.
Appendix
A – Mini Masters of Business Administration (MBA)
Explains a number of business management concepts including strategic
planning stages and organizational design.
Appendix
B – Mini Masters of Intellectual Property (MIP)
Presents the business reader with a working knowledge of the various
types of intellectual property including patents, trademarks, copyrights
and trade secrets.
